Sony plans to have a virtual world of it's own soon, and so do other companies. However I think that some just don't get it. The avatars are generally all human, with a choice of sex, skin and hair colour, height, clothing and that's about it.
They're touting the places they're creating as having a higher graphics quality, but unless I can be who I want to be, a furry in this case, I wouldn't use their product.
Worse still, some of the characters look like Bratz knockoffs, that might go down well with ten year olds, but does very little for the older crowd, who want to be tall, sexy and fully equipped.